In a brief span of time, the marketing industry has witnessed a high upsurge in the usage of social media platforms. As a matter of fact, as per the reports by Smart Insights, 4.70 billion people are currently active on social media. Hence, social media has become integral to reaching the target audience.
As per the reports by Global News Wire, nearly 98% of consumers plan to purchase on social media in 2024. With so many opportunities knocking at your door, now is the right time for you to start planning social media strategies in 2024.
Social Media Marketing Strategies to Expand Your Business Online in 2024
It would be best if you had an effective social media strategy to see the desired results as a business owner. Have a look at the methods given below. These strategies are backed by data and facts so that you make a confident decision.
Video Content Is The King
Over the past few years, it has come to notice that video content is much more effective than all the other forms of content. Cisco has recently revealed that, by the end of 2024, online videos will make up more than 82 percent of all consumer internet traffic. And indeed, video content is a great way to talk about your products and services, communicate a message and be transparent with your audience.
And the good news is that people are responding well to it. Instagram claims that the videos posted on Instagram have a 1.50% engagement rate, which is a green flag for an Instagram user.
While creating video content, you should remember the quality of the content. Netizens prefer to engage with Instagram profiles with visually engaging content relevant to what they promise.
Regarding social media strategies, influencer marketing is one of the fastest-growing strategies most brands use. The Digital Marketing Institute has said that 49% of consumers depend on influencer recommendations. Owing to the data, there is no denying that influencer marketing is lucrative.
Before starting with influencer marketing, you have to develop a strategy that allows you maximum exposure in your industry. We recommend you optimize the campaign with the influencers that resonate best with your brand image and niche. Next, you can define what type of campaign you want to run.
Your influencer marketing campaigns should be less promotional and more about the target audience. For example, in 2020, Dior launched a 67 Shades Of Dior influencer marketing campaign. Dior organized this campaign to celebrate the 67 unique foundation shades. They wanted to promote the diversity of the product, and for this, they had one influencer for each shade. This campaign indeed fetched them a high engagement rate, a brand reputation in the industry and added some value to their bank accounts.
Personalization is not a fad but a bonus to your marketing strategies. You should know that personalization ends with more than the products and services. As a marketer, if you are not creating personalized content for your target customers, they may not resonate with your brand.
New Epsilon research has revealed that 80% of consumers are more likely to purchase when brands offer personalized experiences. If you still need to provide customized experiences to your target audience, they will move to the brands that are.
The addition of personalization in your marketing strategy will help you gain brand loyalty, boost customer support and fetch repeat customers. You can start by writing personalized emails to your customers. You can also create Instagram Reels or YouTube Shorts that address your customers’ pain points.
Embed Social Media Widget On Website
More than half of the population is currently using social media. And when you embed social media feeds on the website, it helps you create transparency with your customers. Apart from that, it also enables you to build social proof for your business on a website, helping reduce customers’ decision-making time.
Built With has revealed that 313,723 websites are using social media widget, which has yielded better results. It has helped them create a brand reputation. More importantly, a social media widget on the website enables you to increase website traffic as the engaging content keeps visitors hooked.
You can use social media aggregator tools to embed social media widget on the website. These tools are totally customizable, which means you can change the themes and layouts to resonate with the brand image.
In A Nutshell
Social media channels are here to stay. The only way to dominate it is to harmonize with its existence. If your business is still looking for a better time to start with social media, this is perfect. The irony is people are using social media aggressively and mindfully simultaneously. They want mindful content to consume.
So, what is stopping you now?
Use the strategies as mentioned earlier and see your business grow in no time.